Incorporating targeted door drops into your campaign allows you to ensure that you reach the right audience in a powerful and cost-efficient way. There are various ways that you can target your audience, for example;
- Target by distance – Local businesses such as estate agents, restaurants or takeaway houses are able to target people within a certain distance of their business. You are able to choose from variables such as miles or drive times between you and your customer.
- Target by demographic – If you have identified the type of audience you want to reach, you can target customers according to their age, gender, affluence or household type. You are even able to profile your existing customers to help you find prospects just like them.
- Target by postcode – Using postcode mapping, you are able to target specific types of households or customers within different postcode areas including those that are near to your business or right across the UK. This method is based on existing geo-demographic segmentation that are already aggregated.