Leaflet marketing is one of the most effective and affordable forms of marketing. But the golden rule is making an instant and lasting impression. Learning how to design the perfect leaflet is crucial for a successful campaign. However, it’s not enough to distribute leaflets and hope for a successful campaign. To achieve the perfect leaflet, a solid distribution strategy is needed, crafted by a specialist leaflet distribution company – like CWT!
Read on to find out our useful tips to design an effective leaflet.
Figure out your goal
You need to figure out what the aim of your leaflet drop is. The simple way to question yourself is what do you want to achieve. Is your goal to inform more people, promote or target a particular audience? Sometimes though, you might want to have multiple goals. On some occasions, it’s vital to limit your goals as the leaflet could potentially end up being disorganised if there are too many different call-to-actions on the design.
Identifying your target audience
Identifying your target audience is a big step to ensuring campaign success. Recognising exactly who your leaflets are being aimed at is important to ensure your design appeals to your particular audience. When designing a leaflet, it’s important to know who your target audience is regarding ages and gender. The more you refine your leaflets the easier the target audience design process will be, and you will have more success in creating a targeted campaign that will put your leaflet in front of the right people.
Optimising your message is ensuring you choose the correct layout for your leaflet. You can identify important points of your message which will appeal to your audience by making them bold or in a contrasting colour to make it stand out on the design.
Catch the onlooker’s attention
A leaflet must instantly grab the audience’s attention and invoke curiosity in both the design and the content. The leaflet should be informative with bold text and thought-provoking imagery. The colour choice is important too, to make sure it is in keeping with your brand and house style. Different colours evoke different emotions too, so it’s important to use the right colour for the purpose of the design. You must also use the space available to make sure that your leaflet stands out from competitors in the industry.
Choosing the right areas to distribute the leaflet to is key. If you’re a local business offering services, it’s important to choose areas that you regularly cover. It’s also important to pick areas close to your customers so that they are willing to travel to the location.
After grabbing the attention of the onlooker, you need to keep it. Ensure that you follow up your striking headline with further messaging to target your audience group.
Interest in your product or service is one thing, but you need to be sure that your target audience likes what you have to offer. This can be done through persuasive copy and high quality, resonating image selection.
The final stage of the golden rule is action. After the prior stages where you’ve been persuading the leaflet viewer, the time has come for a call to action. You might want your readers to visit your website, call a number or visit your social media pages. It’s vital to make this abundantly clear at the end of your messaging. This is a call to action.
Contact CWT today for leaflet distribution campaigns
If you are looking for a professional reliable leaflet distribution company, CWT are here to distribute your leaflets and will ensure your campaign is a success! Please email today at firstname.lastname@example.org to speak to a member of the team. Alternatively, you can call us directly on 0208 590 0083.