Door drops, such as leaflets, flyers or brochures, are a cost-effective marketing technique to get your message right into the hands of your target audience. The door drop process can be targeted as accurately as a single street, or as broadly as every UK address. The marketing technique works really well in integrated media campaigns, generating interest via an ‘offline mix’. According to the DMA door drop guide 2018, over 80% of the UK’s top advertisers use door drops, so it’s no wonder that it’s a popular marketing technique.
Are leaflet drops successful?
Getting your brand across to your audience can help to raise awareness and increase brand awareness. In any step of the sale process, it’s important to grab your audience’s attention, so when something is eye-catching it’s more likely to be picked up and read, rather than thrown away and disregarded. Statistics show that 73% of door drop items are opened and read when delivered to our homes, so it’s no surprise that it is a marketing technique regularly used by companies.
The importance of a good leaflet design
When receiving post, we all look through to see what stands out to us, so this is where a good leaflet design plays a vital factor; you need a design that will really grab people’s attention and spark their interest. When it comes to the ‘perfect’ leaflet design, we would recommend the content to be kept to a minimum with well-structured headings so that the important information is in the right place. Brand colours and logo and eye-catching and useful imagery are a must-have too!
Door drops encourage potential customers to invest time into reading the leaflet and to consider researching into the company that they have now become aware of; be it an estate agent leaflet showing properties in the area of a leaflet from a local window cleaning company.
How to create the perfect leaflet
The main questions that companies want to know is ‘how do we make sure potential customers are going to keep our leaflet once it drops through a customers letterbox?’.
Well, there are different strategies you must consider when designing your leaflet. It should be straight forward and to the point, so that the recipient knows what type of business it is. The leaflet should be clear and straight to the point, so that the customer knows exactly what the leaflet is promoting, i.e. a special discount, offering a service etc.
Contact CWT Distribution today
Our door dropping service is available nationwide through our own teams or a network of trusted suppliers. To find out more about the door drop process and how we can design and send out the perfect leaflets, flyers or brochures for your company, then please get in touch with us today.