Leaflet Distribution

GPS Tracking

When conferring our service with our clients, there is one common question that we are always asked: ‘how do you guarantee that our leaflets will be delivered?’. Well, read on to find out more about GPS tracking and how it is effectively used within our leaflet distribution services in London and the UK, here at CWT Distribution.

What is GPS tracking?

GPS tracking refers to a Global Positioning System and is a worldwide radio-navigation system formed from the constellation of 24 satellites and their ground stations.

In terms of GPS tracking within leaflet distribution, tracking is an important part of our service. Our distributors are operating with a high degree of independence which allows for flexibility and high quality of deliveries. We however keep a group of supervisors on our system checking each round of deliveries on daily basis which offers clients some peace that everything is taking place well.

How we use GPS tracking in our leaflet distribution services

Every time a distributor is delivering your leaflets, you will be informed of exactly where and when they are delivering in real time. Each distributor wears a tracking device which is provided by our office. At the end of each day when our distributors return their GPS trackers, we will then send you a GPS update showing the exact route the distributor took to deliver your leaflets. Once all of the leaflets have been distributed and the service is completed, we will send a completed final report of everything we have covered.

So, if you are asking ‘how does my leaflet distribution campaign get tracked?’ – here’s the answer! It is tracked in multiple different ways through each delivery.

Common tracking issues that can occur

While tracking has allowed for effective communication it does also come with its own challenges. Some of the common tracking issues that can occur include:

  • GPS signal – Having to travel huge distances from multiple satellites to reach your mobile phone.
  • Weather conditions – Atmospheric weather conditions can affect the GPS tracker, such as rain or snow. This can weaken the GPS signal but generally do not affect GPS reception.
  • Rural areas – Being in a remote area such as the countryside can affect the signal if the location is isolated.
  • Battery – The batteries need to be charged to ensure the tracker works properly at all times. So charging issues with a battery could result in the tracker not being switched on consistently.
  • GPS drift – The GPS track deviates from the road and this can be caused by reflections and shadowing on an image.
  • Multipath signals – This can be caused by signal bouncing off of buildings compared to the one received directly.
  • Mobile network – GPS tracking can be affected if a mobile network is down

Despite all of the common tracking issues that could occur with GPS tracking, we use the very best GPS tracking technology to limit the likelihood of these problems occurring.

Get in touch with CWT Distribution today

We are proud to be the UK’s leading door to door distribution company with over 50 years’ experience in in the industry. To find out more about our flyer and leaflet distribution services, please get in touch with the team today.



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