Door Drop Marketing

DMA – 2024 Annual Door Drop Report

In a world of saturated digital spaces, Door Drops offer a refreshing way to cut through the noise and reach your audience right where they live.

The DMA has published its annual door drop report in partnership with JICMAIL and sponsored by Herdify. If you would like to receive a copy, please email us. The report provides valuable insights into the leaflet distribution industry in 2024, including key data on spend and volume. Here are some of the highlights.

Key statistics on door drops

  • Door Drops aren’t just effective — they’re increasingly so. Engagement rates jumped from 2.3% to 2.8% in 2023, proving that physical marketing still has the power to captivate
  • More marketers are catching on. We saw a 3% increase in advertisers turning to Door Drops last year. There’s still plenty of room for you to stand out
  • Discover the cost-effectiveness of Door Drops compared to other channels — your budget will thank you
  • Brand awareness gets a boost. Learn how Door Drops create lasting impressions through tangible interactions with your audience
  • Door Drop remains a robust medium
  • Overall, the 2024 data reports suggest that door drops remain robust, and should be considered a key part of the marketing mix. At CWT we work with brands all over the UK, including advertising agencies, public sector authorities and directly with brand owners. Whether you require local, regional, or national leaflet distribution, CWT can deliver outstanding results. Get in touch for further information about our services.

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