NHS – Quit Smoking

NHS - Quit Smoking


the objective.

To increase awareness about the dangers of smoking & encourage people to quit smoking.

the method.

CWT built a targeting model using Acorn to help the NHS target certain age groups. The Distribution method of choice was Solus as it was imperative the item was delivered on its own without any distractions.

the results.

In turn, The NHS Team never experienced such a positive level of response and was extremely pleased with the results.


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