Greene King Pubs
Marketing campaign for Greene King Pubs
date:the objective.
To encourage new & existing customers within a close proximity to a Greene King Restaurant to dine, incentivized by coupons.
the method.
The campaign included door to door distribution of coupons for 46 selected Pubs across the UK.
the results.
Overall Redemption Rate of 1.8% with some restaurants redeeming over 3%.
Total Sales Uplift 18.2% and Total Sales Uplift vs Control 13.4% during the promotion
