How QR codes can benefit your leaflet distribution campaign
If planned correctly, a leaflet distribution campaign can generate excellent response rates when a QR code is integrated into the leaflet design. Read on to find out more about QR codes and how you can use them for future campaigns.
What is a QR code?
A QR code (also known as quick response) is a little box containing black and white squares which are machine-readable. A QR code allows people access to a business quickly, rather than having to do a manual search. All you need to do is scan the code when your phone camera screen is open, and you will be directed straight to the page that is linked within the code.
What are the benefits of adding a QR code to a leaflet design?
By adding a QR Code, you can track your marketing results to grow your online network and encourage potential customers to check out your business and services, and in turn convert that interest into sales.
If you’re thinking of reasons as to why you might use a QR code on a leaflet, one of the most popular reasons is for it to be a ‘special offer’ so that a customer can scan the code and be directed straight to the special offer page. This can successfully promote special services or products by growing your campaign to your online platforms.
Having QR codes on a campaign leaflet has become the new normal in 2021 so there is no better time than now to use this technology in leaflet distribution.
Merging both traditional and digital marketing can encourage the chances of audience levels to increase dramatically. Especially since the additional technology of QR codes, it has become a popular feature to include in leaflet campaigns.
How do you create a custom QR code?
Step 1: Click on https://www.qr-code-generator.com, where you can simply import your web address of your choice.
Step 2: What’s good about this website is that it’s free; you are able to choose your desired design, style and colour which will help get potential customers to scan the code.
Step 3: Once you have imported your web address and personalised your code, the last thing to do is download your QR code and implement into your leaflet. It’s as easy as 1, 2, 3!
Get in touch with CWT Distribution today
For more information on QR codes and how to integrate them into your next campaign, simply get in touch with our team and we will be able to assist.