Getting your brand across to your audience can raise awareness. In any step of sale, it’s important to grab your audience’s attention, when something is eye-catching its more likely to be picked up and read than thrown away. Statistics show that 73% of door drop items are opened and read when delivered home. When receiving mail, we all look through to see what stands out to us. This is when design plays a vital factor that grabs people’s attention and that’s all we need!
When looking at other marketing approaches there isn’t any particular tactic that will gather the most automatic attention for your brand. Such as door canvassers can have doors being closed in faces, where marketing emails can be found in spam. Nonetheless door drops encourage potential customers to invest time and consider the leaflet that’s been delivered as its a visual copy so its easier for a potential customer to further look into it.
The main questions that people want to know is ‘how do we make sure potential customers are going to keep your leaflet?’. There are different strategies you must consider when designing your leaflet. It should be straight to the point so the recipient knows what type of business it is. You want to be promoting something of value to potential customers for example including a special discount on the leaflet this will be good of use to a person. When combining these strategies this can lead to a perfect leaflet for your business.
Don’t be afraid to show your flyer to friends/family or current clients before printing it out. Get your research done make sure it covers all the main factors when building a flyer. Get peoples opinion and take consideration!